Personal Reflection on Media Culture Class

After the past few weeks of media culture class, I've found that there's nothing interesting (and I'm not saying that it's boring...) about the class overall. Compare with the classes in semester 1, the class is a little bit dull with just presentation slides for lecture session. I expect for some movie. Perhaps the syllabus for this semester isn't much about watching movies, but it will be much more interesting to have some in class.  

Example of media stereotype

Other than what have been said in the article given, on TV we can find some commercial that playing the role as stereotype in people life. For instance, when you ask a child of what to eat for lunch, I’m sure that the answer will be “KFC”, “Mc-Donald” or “Pizza Hut”. A lot of commercials are to sell their products. Hence, the products are advertised in an interesting and attractive way. So that people have the willing to buy. Commercials nowadays play role as parts of life as what is being shown on TV probably the first choice for those beginner users. The commercials are influencing people’s mind and keep telling the audience the same thing. The brand might just pop up when we are fed up in choosing which brand to consume. Or in another way, when people mention “Tupperware”, it directly relate us to the plastic container though it is just a name of container brand. “Pendrive” reminds us of the USB storage device though it is also one of the famous brands which came out with the initial design of USB storage device. It is not about how well you know the brand, it is about how well the brand sell their product and even name every similar product same as theirs.

What is media stereotype?

Media stereotypes are needed in life especially in the advertising, entertainment and news industries. It’s needed for an audience as wide as possible to quickly understand the information indicated. It is like something that reminds you of another thing. Such as cowboy is a stereotype of American heroes. It is a kind of representation or reflection of something to another thing. There is one thing I’ve seen in the article that we are told to read. “Repetition teaches the donkey”. This is a proverb telling that when you keep seeing something or hearing it, you will end up learning it and believing it. Your brain will be crowded with the information, either fake or true, that have seen through the media stereotype.